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Writer's pictureDaniela Morrow

Search Engine Optimization: Much like car Maintenance


search engine optimization

Having a Website with SEO Foundation is great. But search engine optimization is not a one-time deal: it's an ongoing process that requires continuous effort and maintenance.

It's crucial to any Business because search engines are constantly updating their algorithms and changing the way they rank websites.

Remember when Apple introduced the iPad in 2010? Suddenly, technology retailers had to scramble to rank for the word 'tablet'.


That's how quickly things can change in SEO. It's a process that never ends because search engines, user behavior, and competitors are always shifting.

 

What we do on a monthly Basis:   

SEO monitoring

Monitoring your website’s SEO is important to ensure that it is visible in search engines. This includes tracking your site’s ranking and website traffic. SEO monitoring can help you identify potential problems and take steps to fix them. It can also help you track your progress over time and measure your success.

Monthly Report on your websites' traffic: You will receive an e-mail, with the most important statistics and a link leading to your sites statistics. there you can "dive in deeper" and even specifically SEARCH for things like:  How much time do people spend on my website?


Update Content Your website’s content should be kept up-to-date to ensure that it is relevant and accurate. This includes updating product descriptions, staff, hours ...  and of course removing outdated content.


Maintaining domain(s), web hosting, SSL certification, 3rd party Apps, trackable QR Codes and email support.

Your website is a public reflection of your Business. You need to make sure it portrays what you want your customers to see.

Much like a car: if you don't regularly attempt to check your oil - site speed and links - or put gas in your tank - add & change keywords: Your car will not get you from point A to B - and your Website will not be found and be able to help improve your Business goals.


Check out our monthly Packages, or get in touch with me for more information.


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